Enoki Catskill

For two years we’ve dreamt of the idea of bringing our roots to our new soil. Being 2nd generation Chinese and Korean American, we found ourselves falling in love with the life Upstate but severely missing the parts of us that make us who we are- our people and our food. While seeing more of us is still very much far from what we’re used to, we’re so excited to share the staple pantry goods we experienced growing up.

The name Enoki represents the East Asian pantry goods we will hold in addition to the foraged vintage clothing and objects that you will find in our store. 

Photos by Raphaël Gaultier

ART DIRECTION & BRANDING 


ACG

As the sun keeps shining, ACG is giving you an important quest: get outside with the ones you love. We’ve got you and yours covered with tees, shorts, and enough layering options to make your compass spin. So, grab some friends, bust out the tandem kayak, and pack as many camp chairs as you can – the only thing to worry about is the ideal marshmallow-to-chocolate ratio on your s’more.

Get hooked on the feeling of summer. Whether you’re in search of thrills, relaxation, or discovery, our latest collection, featuring the all-new ACG Lowcate trail sneaker, is designed to help you get outside on your own ACG adventure. 


Wireframes, pdp, ideation and fortune teller for an ACG Summer and Fall. 

https://youtu.be/BRcQnUTlSvw
ART DIRECTION & DIGITAL DESIGN 


UMMA! UMMA!

While each color represents an ingredient, the gradient symbolizes the fermentation process of kimchi.

UMMA! UMMA! was created to embody the “new traditional” recipes of banchan.

BRANDING AND PRODUCT DESIGN


LOGOS

From type choice to symbols, approaching logo design requires steering in the unconventional route; avoiding head-on, straightforward, and obvious motifs. 
LOGO DESIGN 


FULL SIZE RUN

A sneaker talk show that lives on the internet, Full Size Run’s identity was created to invite both sneaker purists and tourists who seek to stay up to date with the latest sneaker news and culture. 
BRAND IDENTITY 


TOMMY LAM

A multidisciplinary graphic designer who enjoys designs in many forms. Currently fixated on lights and landscaping. 

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